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Wednesday, January 08, 2014

Intel Ends McAfee Brand; McAfee Couldn't Be Happier


http://www.thestreet.com/story/12215965/1/intel-ends-mcafee-brand-mcafee-couldnt-be-happier.html?puc=yahoo&cm_ven=YAHOO

ntel Ends McAfee Brand; McAfee Couldn't Be Happier

The McAfee brand has been a bit of a joke albeit to different users for different reasons for some time, so it's no surprise that Intel Corporation (INTC_) is finally replacing it with the more streamlined brand Intel Security, reports Paul Lily for Maximum PC. Intel first bought McAfee for $7.68 billion in 2010.
Among techies, McAfee is simply disregarded because it's not particularly good anti-virus software advanced options are limited, it tends to scan and update on its own schedule and can hog system resources in the process; some users claim that uninstalling is confusing. But the company founder John McAfee, who hasn't been involved with the software for well over a decade, has also drawn headlines for alleged hijinks in Belize.

Neither McAfee a fan of the other

McAfee the person of dubious repute couldn't have been happier to hear about the end of McAfee the unpopular anti-virus software. "Thank God. I will no longer have 2 apologise for the @McAfee software," he said in a tweet. h/t John Leyden at The Register, and he told the BBC that he's glad to no longer be associated with "the worst software on the planet."

McAfee has just 3.1% market share

McAfee Anti-Virus is the eighth most popular anti-virus program worldwide, with just 3.1% market share. Microsoft's suite of anti-virus software, including Windows Defender and MS Security Essentials, and Avast anti-virus together control nearly half the market, with a big drop off to third place AVG whose anti-virus software is free, though other security features are subscription based. Microsoft Corporation (MSFT_) has a natural advantage in this market since Windows by far the most popular PC operating system, but Intel Corporation (INTC_) should have a similar advantage - its chips power a large chunk of the world's computers.
opswat antivirus marketshare
-By Michael Ide
Stock quotes in this article: INTCmsft 

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